http://www.dailymail.co.uk/femail/a...-Mothercare.html?ito=social-facebook#comments Campaigners call on parents to BOYCOTT Tesco and Mothercare over 'harmful' gender stereotyping with their 'sexist' marketing of children's clothes Campaign group Let Clothes Be Clothes have called out Tesco and Mothercare Tesco is selling 'Airtred soles' for boys and 'Sensitive Soles' for girls online While Mothercare has released 'Space Oddity' and 'Nature Explorer' collections Campaigners say the brands are promoting 'harmful' gender stereotypes Campaigners are urging shoppers to boycott Tesco and Mothercare after the retail giants were accused of promoting 'harmful' gender stereotypes. The children's clothing providers have come under fire from parents after marketing products specifically aimed at girls and boys. Francesca Cambridge Mallen, founder of the Let Clothes Be Clothes campaign, took to Facebook to accuse Tesco of 'everyday sexism' after spotting that their school shoes were divided into 'Airtred soles' for boys and 'Sensitive Soles' for girls. It comes after the group blasted Mothercare for a girls' clothing line featuring slogans like 'confetti, glitter, sparkle', while the boys' versions were science-themed and emblazoned with words like 'genius'. Campaigners have slammed Tesco after spotting that their school shoes were divided into 'Airtred soles' for boys, featuring a dinosaur, and 'Sensitive Soles' for girls, with a butterfly Tesco was targeted after promoting boys' shoes which feature a yellow dinosaur on the sole, while the female version are adorned with a pink butterfly. The image prompted a flurry of furious comments on the campaign group's Facebook post. One wrote: 'Tesco are you kidding me' and vowed to boycott their products. Eva Hoffmann declared the brand was 'out of the race for school shoes,' adding: 'Who comes up with this nonsense?' Others said it was 'harmful' to divide products into girls and boys categories, writing: 'I'm assuming Airtred & Sensitive Sole are actually the same thing too?' The campaign group also called out Mothercare this week, over its Nature Explorer collection aimed at girls and its Space Oddity collection aimed at boys. Featuring pink, glitter and floral patterns, Nature Explorer is aimed at the 'little girl spreading her wings' while Space Oddity is described as an 'out of this world collection for boys filled with stars, planets and science themes'. Furious parents have taken to Facebook to complain about the Tesco children's shoes, with mother Sarge Marge writing: 'Why can't it just be Airtred for everyone?' Posting on Facebook, one campaigner wrote: 'I've never called for a boycott before but since Mothercare UK continually promote such harmful ideas, action is needed. Surely their designers grimace at such outdated ideas?' The post attracted hundreds of likes and comments, with customers labelling the designs and 'lazy' and 'absurdly dated'. Sarah Jackson wrote: 'We're moving backwards not forwards with all this rubbish! I grew up in the 70s and 80s... no pink glittery tat available and that was great! Honestly, why do people buy this stuff' One said she had been left 'steaming' and had left Mothercare a 'furious message'. The campaign group was equally enraged by two Mothercare childrenswear collections - Nature Explorer for girls and Space Oddity for boys - and wrote about it on Facebook Francesca Cambridge Mallen told MailOnline: 'This week both Mothercare and Tesco have tried to show that it is still acceptable to use sexism in the marketing of childrenswear, but for how long? 'Many of their potential customers we spoke to are prepared to take their spending power elsewhere, and we hope the message is clear - people are angry about this. At a time when parental equality has made such excellent ground, it seems unwise for a company called 'Mothercare' to represent such 1950's views. 'Tesco may also find it worthwhile spending time with actual children to see just how similar their needs and interests are.' Space Oddity is described as an 'out of this world collection for boys filled with stars, planets and science themes (left, a shirt reading 'Genius' and right, 'My daddy is the cleverest') Critics suggested the slogans on girls' sweaters perpetuated 'absurdly dated' stereotypes The post, shared on the Facebook page Let Clothes be Clothes, attracted hundreds of likes and comments, with customers labelling the designs and 'lazy' and 'absurdly dated' Featuring pink, glitter and floral patterns, Nature Explorer is aimed at the 'little girl spreading her wings' - prompting social media commentators to accuse Mothercare of sexism Francesca added: 'SEO and targeted marketing is no excuse for perpetuating the notion that girls are sensitive butterflies, eager to please and look beautiful, while being a boy means you are a genius. 'Space and the Sciences aren't just for boys, and girls weren't born with a natural inclination towards pink or flowers. As a society, including through our retailers, our media and in everything that targets children, we should have equality. 'We should demand better for our children.' A Tesco spokesperson said: 'We have listened to feedback from our customers and will be updating the wording on our website.'