To start, it’s not what I expected. I anticipated a song with a more mainstream sound and western influences, even though I was well aware of Bonomo’s quirky style. I thought we’d get a Dum Tek Tek stomper, but Love me Back has left me feeling rather deflated. I suspect the usual flood of overjoyed Turkish twitter and forum posters will soon be feeling the same – although it’s usually another week before they reenter orbit. The ethnic core of the song is fine, I enjoy it when countries are brave enough to showcase their roots. The rhythm and Bonomo’s unique movements around the stage remind me of Serbia 2010, ‘Ovo je Balkan’. The song is ‘different’ and there are nice parts to it, but for me, it fails to build into a top-5 challenger and instead stagnates into a top-10 challenger with the help of diaspora.